How We Actually Got Here
Back in 2018, Duc Minh was consulting for small manufacturers in Ho Chi Minh City. Every week, he'd walk into offices where brilliant business owners were drowning in financial reports they couldn't interpret. They knew their products, their customers, their markets—but ask them about cash flow projections or margin analysis? That's where things got murky.
The breaking point came when a textile company nearly went under despite having profitable products. Their books looked fine on paper, but they couldn't see the cash flow gaps coming three months out. That's when we realized the problem wasn't just numbers—it was clarity.
So we built tools that translate financial complexity into plain business sense. Not fancy algorithms or AI magic—just clear, practical analysis that helps business owners make informed decisions.